Why not take a creative agency out of London and slap it down into the heart of the countryside? This mockumentary tells the story of two ambitious chaps attempting to make it big in the content game. Graham, an enthusiastic dreamer with a lot to learn brings along his friend and old colleague Fabio, a delirious talent who can't face reality, along for the ride in this new venture to start a business.Creating adverts and content is the name of the game but finding clients in a small village surrounded by farms proves to be a challenge. Ups and downs, successes and failures. We see what it's really like to commit to such a nonsensical risky business in this ever changing competitive world.
Episode 1 (ping pong)
Introducing Graham and Fabio. A duo with nothing but creativity to line their pockets.Lacking talents in most other areas of life, creating promo material for their local farmer and laundrette is the obvious next step to success.We discover the real reason behind the couple taking a leap of faith into the tribulations of small business life and how they came to become at one with each other in a chaotic creative sphere. Against all odds, Graham secures a lead that weaves into a business opportunity that could just be the catalyst Creative Juice were waiting for.
Episode 2 (100% milk)
The product Graham and Fabio have been waiting for has arrived and it’s fair to say they are underwhelmed. Failing even the lowest of expectations, the duo now need to work out how to market this disaster of culinary history and release it to the masses.An enormous challenge when faced with such a crude prototype. Childlike in it’s construction and practicality.Another previous professional failure unearths itself and the name for the product is finally revealed…
Episode 3 (market research)
Graham hits the streets with a clipboard in hand and the hope of gathering information dancing enthusiastically around his brain. How can you possibly proceed with a product like Man Milk without finding out how the landlords feel?We learn more about Fabio’s spiritual side albeit with a slightly 90’s pop culture edge. As well as his tendency for conspiracy theories and believing the unbelievable. Tarnishing the local village with a sceptical brush.Graham strikes gold and finds himself in the right place at the right time. Finally putting that clipboard to good use and potentially securing that ever increasingly important 2nd client.It’s possible Fabio hasn’t quite reached enlightenment and Graham’s unintended ride on this emotional roller coaster does little to dampen his creative spirit.
Episode 4 (creative thought bubble)
It's Creative Juice's first official shoot, they've got all the big lights and are well prepared but Leonard's appearance is unsurprisingly unpredictable.With the shoot not going to plan the duo pin their hopes for a coherent final edit on a detailed brief from Leonard. Maybe there was a method to his madness?Fabio is thrown in at the deep end and deals with the pressure in his own little Fabio way. "Unaware" of the stress that puts on Graham's need to keep the business on schedule.Can Fabio reach deep into his creative bag and pull out a blinder?We learn how Graham likes to kick back when the walls of deadlines are closing in.
Episode 5 (client feedback)
Is it possible that the pair have managed to finally catch a break? Maybe their persistence of historic marketing methods have paid off?Enthusiasm is at an all time high and the joy of coming into work seems to appear like a pleasure to the senses. We learn about another one of Fabio's "talents" alongside Graham's tennis like ability to dodge and swerve responsibility.But what goes up, must of course come down. Luck or no luck, surely this area of the business spectrum can only move swimmingly for so long when based in a geographical time warp. A temporary look into a life of contentment perhaps? Maybe due to the unexpected and unscheduled visitor to the Creative Juice studio?With new business comes great responsibility and the content must be published. Happy clients, angry clients and with the blame game flying at peculiar levels of confusion, the duo certainly have their fair share of an emotional bumpy ride.
Episode 6 (viral video)
In this episode, the finale of Series 1. The impossible turns possible when we hear the news of how the public have received the laundrette video. The fruits of Fabio's labour gives a plentiful harvest leading to Graham slightly changing his perspective on the project.This leads to Creative Juice getting some much desired media attention and as you can imagine, Graham takes it very seriously. Lloyd has a burst of inspiration which involves Fabio having to confront his greatest fears and place himself into the heart of the "cursed" village.With some razzing from the old lot at Liquid Smooth Productions, Graham and Fabio confirm their stand on the wedding industry only to find out the crushing details of Lloyd's new business direction.